When a homeowner in Omaha searches for a lawn care company, roofer, plumber, or window washer, they're usually not looking for the cheapest deal or the flashiest ad. They're looking for one thing:
Confidence that they're not making a bad decision.
Spending hundreds — or even thousands — of dollars on home services isn't easy. In fact, it's often stressful, especially when it's for unexpected repairs or maintenance. What homeowners want most in today's digital world, that reassurance almost always comes from one place: Google Reviews.
In neighborhoods across Omaha, referrals used to come from chatting with your neighbor over the fence. Now, the first "neighbor" homeowners consult is Google. Reviews are the modern-day version of reputation. They provide a quick snapshot of whether a company can be trusted or not.
Here's why they matter so much:
Here's the problem most businesses rely on clunky automations in their CRM that send a generic "Please leave us a review" email. The timing is usually wrong, and the emotional connection just isn't there. Customers aren't feeling grateful — they're feeling the sting of payment.
Take Christmas light installation as an example. The least enjoyable part of that purchase is paying the bill. Sending an email that day asking for a review is almost guaranteed to get ignored.
The solution? Ask at the right emotional point in the sale.
This works because you're asking when they're most satisfied with your service.